Is the Metaverse the Future of Digital Marketing?

In 2021, Facebook rebranded to ‘Meta’ and announced that the metaverse would be its new focus moving forward, with Mark Zuckerberg stating his intention to build a metaverse that would become ‘the next internet’.

As marketers, we of course began to speculate about what digital marketing would look like in a new virtual world.

Although the concept of the metaverse may still feel mysterious to some, more and more brands are seeing the opportunity that the metaverse presents to connect with audiences in ways that were never possible before and provide exciting and memorable brand experiences.
With the metaverse predicted to become an $800 billion market by 2024, it certainly isn’t going away anytime soon, and the opportunities presented by metaverse technology are seemingly endless.